Water tastes better now

Water tastes better now! No, I am not high on soda but plain simple water. Many of us find ourselves parched in the face of a global water crisis – not one of scarcity, but of insufficient water consumption. 

Let me explain :)

The Dehydration Epidemic

Numerous studies have sounded the alarm on our collective dehydration. A study published in the Journal of Human Nutrition and Dietetics revealed that a significant percentage of adults fail to meet their daily water intake requirements. Dehydration, even in mild forms, can lead to a cascade of health issues, affecting cognitive function, mood, and overall well-being.

Have a glass of water.

The Sweet Temptation

Amidst the water drought, what quenches our thirst? Sadly, for many, it's not the clear and refreshing H2O but rather sugary concoctions in the form of soda and juice. A study conducted by the American Journal of Public Health points out that the average American consumes a staggering amount of sugar from beverages alone, and most people around the globe, contributing to various health problems, including obesity and diabetes.

The Sugar Trap

Okay, we know the devastating risks of sugary drinks, but why do we gravitate towards it so much? Does it taste heavenly, maybe, but as per research from Nature Neuroscience suggests that sugar can be as addictive as drugs, triggering reward centers in the brain and creating a cycle of dependence.

Now What?

What if I told you that you can have great tasting regular plain water that has no sugar or any chemical whatsoever, but you will get addicted to it? Here comes the hero air up, a revolutionary water enhancer that offers a delightful alternative to sugary beverages.

But what’s the science behind this magical thing? The air up hack your senses as you taste flavor through scent alone and not through adding any ingredient in the water. Thanks to air up Scentaste technology, all you drink is plain water, but tastes amazing with flavors like Cherry or Peach. All through the power of scent, I wasn’t wrong when I said it was a magical thing, right?

What about Cost?

That’s the best part, as air up only costs $0.24 per serving, which is over 50% less than other flavored drinks. It also uses 88% less plastic than single-use bottles, as we only have one planet to live, right? Mars will take time, rather make Earth better.

I know you are thinking:

I swear, I am not kidding.

Genius behind air up?

Tim Jäger and Lena Jüngst are the co-founders behind the genius, who designed the very first prototype of the air up bottle as part of their university project. A year later, inspired by Fabian Schlang’s master's thesis on aromas, Lena, Tim, Fabian, and Jannis Koppitz explore the potential of their unique drinking system. In 2018, Simon Nüesch joined, forming the core team. Product development at TU Munich led to the creation of Ten-Ace GmbH, attracting initial investors.

In 2019, air up GmbH was established, launching its innovative drinking system successfully. The company grows in 2020, expanding across Europe after a rebranding effort.. The air up story is one of success, innovation, and rebellion.

Now we see famous creators like Airrack, Ryan Trahan, and more promoting the product as to target the younger generation.

The Million Dollar Question

Is air up worth a shot? You are the best one to answer that question.

Catch you in the next one, meanwhile do me a favor, stay curious and happy!

I am Leaving,

Mayank